Tag Archives: Evangelism
bama smoke

Spiritual Surf: Obama fatigue, ‘General’ Chopra, Dr. Phil’s ratings, and More

Betting against Obama fatigue

By now it’s clear that former President Elect Barack Obama‘s image can sell just about anything, from puppy sweaters to phony commemorative coins. But he can also sell your cause — any cause — as discovered by Care2.com. On its “Yes You Can Challenge” petitions page — where you can create and circulate your own petition electronically — the site boasts a picture and an inspiring quote from the new prez. Piggy-backing an inspiring brand to inspire people is a natural strategy for self-help sites — as long as the brand lasts. Some were already claiming “Obama fatigue” before last year’s election.

Read more
My Hunting Bible

My Hunting Bible

A camouflaged bible may be hard for deer to see, but this product’s path to profitability certainly isn’t. The $50 publication is sold by Christian Outdoorsman, a site that caters to Bible-thumping hunters.

A big market, apparently. A survey of licensed hunters and anglers last year commissioned by the U.S. National Wildlife Federation found half of those polled identified themselves as evangelical Christians, as Reuters reports. Add that to the fact that profit margins on bibles are generally on the order of 90% since there are no royalties to pay an author or copyright issues.

But more than a lucrative business idea, the camo-bible is a reminder of how linked hunting and evangelism have become.

Read more